[alert style=”case”]Case Study: Tour Logo Design [/alert]
Client: Rick Springfield
One of the most popular musicians of the 1980s, GRAMMY award-winning Rick Springfield continues to tour worldwide creating a major demand for merchandise among his dedicated fans. Yet despite his popularity, Springfield needed to update and refresh his image to make him accessible to a new generation of music lovers.
We worked with the artist to design a new logo that illustrated the maturity and harder edge to his music. We then conceptualized and implemented an entire new inventory of merchandise using the new logo throughout that could appeal to previously untapped audiences including kids and men. Today the award-winning logo is highlighted in all official merchandise as well as on the artist’s latest New York Times’ best-selling memoir, Late Late At Night. Merchandise sales have increased three-fold in just one year.
The merchandise website was redesigned to create an updated, fresh look while still reflecting the Springfield brand. Since its relaunch, the site has attracted over 500,000 visitors.
[alert style=”white”] “Kym has given my merchandise line not only an edge that I dig, but she also knows my audience and what they dig, too. She’s way beyond awesome, and I trust her with any creative decision. Plus, she has the added benefit of a caustic wit and the creative desire, at any given moment, to carve someone a new hole in a stagnant scene. Very redeeming qualities!”
—Rick Springfield [/alert]